ARuVR® appoints Paul Morton and Serena Gonsalves-Fersch as L&D specialist advisors

28 July 2023

– Industry veterans join ARuVR® advisory board to bolster and champion XR within L&D industry

London, UK, 28 July 2023 – ARuVR®, a multi-award winning end-to-end Extended Reality (XR) patented training platform for enterprises, today announced that it has appointed Paul Morton and Serena Gonsalves-Fersch as learning and development (L&D) specialist advisors.

With 20 plus years of L&D leadership experience working across multiple sectors, Paul Morton joins the ARuVR® advisory board as specialist for learning and development and will work with the senior management team to refine and develop the company’s proposition into specific enterprise verticals as well as provide broader revenue architecture, product strategy, leadership, sales processes, industry advocacy and general coaching to the team. Prior to his advisory career, Morton was most recently European Lead in corporate digital learning for CrossKnowledge where he contributed to the strategic direction of the company.

Serena Gonsalves-Fersch currently serves as Global Head of Talent and Academy for SoftwareONE and has 20 years learning and development leadership experience working with Spencer Stuart, KPMG, Thomson Reuters and IBM. Gonsalves-Fersch joins ARuVR® in an advisory and advocacy role and will help to frame and position the company to demonstrate how XR learning can significantly impact positive organisational change. Gonsalves-Fersch’s experience also includes contributing to the award-winning book, L&D’s Playbook for the Digital Age by Brandon Carson and she has recently completed a doctorate at Middlesex University entitled; “The Future of Corporate Learning and Development in Technology Accelerating Organisations.”

Paul Morton, Advisor, ARuVR®, said, “ARuVR offers a unique solution which enables learners to immerse themselves in a digital world to experience real-world situations. For me, this is easily the most exciting advance in learning development in the last two decades. Whether it be dangerous learning activities or psychological scenarios the learner can build experience in complete safety.”

Serena Gonsalves-Fersch, Advisor, ARuVR®, said, “There is no doubt that XR in learning will have a significant role to play in the Learning and Development profession, and the value we bring to the future of work. The work ARuVR is already doing within numerous enterprises is impressive, and I’m excited to see how we can further demonstrate this value and deliver tangible business benefits.”

Frank Furnari, CEO & Founder, ARuVR®, said, “Paul and Serena joining as advisors to ARuVR adds both industry depth as well immense insight and knowledge of the learning and development space. As big advocates for XR within the training environment it will be exciting to see how, as a team, we can further develop this sector.”

ARuVR® solves many of the previous barriers to the widespread adoption and deployment of AR and VR training, by allowing code-free content generation, live real-time consumption and interactive streaming and is fully cross-compatible across mobile, tablet, desktop and XR devices. ARuVR’s patented platform allows trainers to simultaneously connect with multiple trainees anywhere in the world.

ARuVR® counts leading enterprises including: Aramco, Amazon, Coca-Cola, Bapco, Royal Air Force, Five Guys, ScotRail, NEOM, TechnipFMC, Eneco and PWC among a rapidly growing international customer base who are transforming the way training is delivered.